If you watch YouTube there is a very good chance you've heard of Current. Adam Hadi is the reason why. He's building a world-class creator strategy that is rooted in deep relationships, unconventional thinking and empathy. It's no wonder Current is growing extremely fast and for good reason.
Welcome to week 18. To me, the best influencer marketing programs look to elevate the creator beyond the contractual agreement. When brands grow alongside creators, something magical happens. I wanted to learn more about what this looks like which is why...
I’m talking to Adam Hadi. Adam is the VP of Marketing at Current which is a modern bank built to meet the needs of a younger demographic who live paycheck to paycheck. When it comes to influencer marketing, no one is doing it better than Adam. There's a good chance his team at Current is already working with your favourite creators.
Adam has shown the value of building deep relationships with creators. Spoiler alert: it doesn't happen overnight. Look no further than Current’s one-of-a-kind partnership with Mr.Beast. Fun fact: Adam gave Mr.Beast his first brand deal back in 2017 while working at Quidd.
So, let’s get to the good stuff. Here’s my conversation with Adam Hadi.