Bryan exposes us to the realities of building a creator-led brand (Seek Discomfort) and pulls back the curtain on what's to come.
Welcome to week 27. When starting a business, you need to come up with the product and then find an audience. Here's why creators have a leg up—they already have the audience. For them, it’s an exercise in deciding what product to sell. It’s not all smooth sailing, though. Their challenge is figuring out a plan to build the brand beyond their audience, which is why…
This week I’m talking to Bryan Spunt. Bryan is the CEO of Seek Discomfort, the clothing brand started by well-known creators, YES Theory. One thing is clear. Bryan found his perfect role. His background is in eCommerce (Popsockets and Elwood); he’s passionate about fashion and believes in the Seek Discomfort mantra. There aren’t many brands like Seek Discomfort—their clothing embodies a way of life. It’s truly one-of-a-kind. Bryan wants to build the world’s biggest family alongside YES Theory, and believe me, you want to be a part of it.
So, let’s get to the good stuff. Here’s my conversation with Bryan Spunt.