Creator Culture

Sylvia Ta (Sylvia Jade) on the importance of creator education

Episode Summary

Sylvia has been a creator for over ten years. She has also worked in influencer marketing for six. We're exploring how far the industry has come and where it can possibly go! The creator industry feels massive today, yet it’s still in its infancy. Imagine what it was like ten years ago. Chaos is one way to describe it. Today, it’s matured. There is tons of investment in the space, businesses are being created to support creators and brands have embraced working with creators as part of their marketing strategy. With that said, there is still a long way to go. This week I’m talking to Sylvia Ta or as she’s known on social media, Sylvia Jade - Sylvia is a beauty, lifestyle and fashion creator. She’s been creating for over a decade and that’s only half of it. She leads Customer Experience Operations at #paid, helping enhance the relationship between brands and creators. Her perspective on the space is hard to come by. One thing was overwhelmingly clear during our chat. Creator education is vital to the success of this industry in the next ten years.

Episode Notes

Check out Sylvia's content on Instagram or YouTube!