Creators are at a point where they need to be treated like traditional small-medium businesses. Access to capital, support with tax returns and tools to scale. Good news—Sima Gandhi and her team at Creative Juice are here to save the day.
Welcome to week 28. If it’s true that creators are the new brands, then they need to be supported like them. When starting a traditional business you have access to a suite of tools that help you analyze the data, take out loans, and effectively scale. The same can’t be said for creators which is why…
This week I’m chatting with Sima Gandhi. A year ago Sima teamed up with Night Media president Ezra Cooperstein to build Creative Juice, a platform offering financial tools to support creators as they grow. The idea is simple - become the financial network for creators of all sizes. Before taking on the CEO role at Creative Juice, Sima was leading business development teams at Plaid and AmEx. She is the perfect person to be leading the charge. Talking to Sima was so refreshing. Not only does she have the right skills and experience, but she cares deeply about how creators will change the world for the better. I had a lot of fun with this one.
So, let’s get to the good stuff. Here’s my conversation with Sima Gandhi.