Eric Bogard started Undercurrent Entertainment as an artist management company but soon realized there was a massive opportunity in supporting creators, specifically on TikTok. Now he's figuring out how to help his talent build brands beyond social media!
Today’s guest is the founder of Undercurrent Entertainment. He started out managing in the music industry and a couple of years ago added creators to his roster. This is someone who sees the creator industry with a lot of clarity — you’ll love the way he thinks about building creator businesses. Fun fact: I cold emailed this person back in 2019 when I was managing in the music industry — my cold email game needed work.
Enjoy today's conversation with Eric Bogard
This is a #paid production.