Creator Culture

Aspiring to become Nike's first endorsed magician with Bao Hoang (Bao Magic)

Episode Summary

If you haven't heard of Bao Magic, you will soon. Recognized as one of YouTube's creators on the rise, Bao Hoang is making a splash as a magician.

Episode Notes

Welcome to week 20. With time on your hands, there’s nothing better than going down a rabbit hole and learning something new. Recently, I’ve found myself mesmerized with sleight of hand magicians. Their finesse blows me away. I wanted to learn more. That’s why…

This week I’m speaking with Bao Hoang or as you might know him, Bao Magic. He is a creator on the rise who puts out educational and light-hearted magic content. Over the past three years, he has built an audience of 100K on YouTube and 170K on TikTok. Those numbers are more impressive when you learn that he works a day job as a creative director. But, it doesn’t end there. Bao has already built a brand beyond his likeness with his Instant Noodle playing cards and Boba playing cards. Fun fact: the Boba playing cards got funded on Kickstarter in 36min...

So, let’s get to the good stuff. Here’s my conversation with Bao Hoang.